As President and CEO of The Waterman Steele Group, Licia provides strategic input and direction to all WSG account teams. Since founding the firm in 2006, Licia has represented a broad range of clients from Fortune 500 companies to emerging businesses, nonprofits, governmental agencies, and high-level individuals.
With almost 30 years experience in the political arena, Licia has served as the Chief of Staff or District Director for three former members of the U.S. House of Representatives. In her many capacities, Licia has also served as the chief political operative and as a liaison with federal, state, city, county and school district governmental entities.
Prior to the inception of WSG, Licia was Managing Director for Apex Advisors, a strategic planning consulting firm headquartered in Houston, Texas. Licia also previously served as the President & CEO for Cherish Our Children International, an international children’s non-profit that develops and funds programs for vulnerable children and their communities around the world.
Licia is highly active in volunteer efforts nationally, as well as the state of Texas and the greater Houston community, serving on numerous boards and committees.
Licia is married to Rodney Ellis and they have four children.